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黑莓手机第二次复活了?

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发表于 2020-10-3 19:35:10 | 显示全部楼层 |阅读模式
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就像一部糟糕的僵尸电影的续集一样,黑莓手机死而复生了,这是第二次复活了。第一次,TCL尝试通过销售加拿大黑莓授权的黑莓品牌安卓手机,但最终失败了。第二次,是这家名为OnwardMobile的初创公司,不过这家公司在2021年拿到的剧本会和几年前TCL一样,结局都不会太好。

目前关于这款黑莓新机的信息还不多,但是OnwardMobile发布的声明说“5G黑莓新机将在2021年上半年在北美和欧洲发布”,这个声明还提到了黑莓引以为傲的东西——安全以及对聊天信息,隐私和数据的保护,预计对这些东西会有很多加密。同时,这似乎也是向企业用户致敬。这些信息似乎都在说新的黑莓手机会和之前的老黑莓手机有点像。

在2016年加拿大黑莓公司退出手机制造领域后,加拿大黑莓出品的黑莓手机就消失了。由于黑莓公司墨守成规,固守自己的操作系统,但是同时期,安卓和iOS两个寡头基本垄断了全球市场,至此,黑莓公司销售搭载自家系统的手机的业务彻底失败了。直到2015年,黑莓推出首款搭载安卓系统的Priv,但是对黑莓来说这基本上是一场**,结果,Priv以失败而告终。最后,黑莓将手机品牌授权给了中国的TCL,结果TCL确推出了一堆令人难以启齿的破玩意,厚成砖头的却带有QWERTY全键盘的手机,比如Keyone和Key2。然而TCL最终也没成功,2020年2月,加拿大黑莓发布通告声明TCL退出合作。TCL的许可协议在本月到期,加拿大黑莓瞄向了新的伙伴。

OnwardMobile和FIH两家公司将会在设计和制造领域互相合作,来制作新黑莓手机。这是一个好的信号。FIH公司是富士康的子公司,富士康只是签合同并代工,FIH公司会包揽全部的手机业务,包括产品开发,设计,制造,售后服务和维修。FIH公司现在也设计并生产另一个有着巨大粉丝市场的品牌手机——HMD诺基亚。

之前TCL和黑莓签协议时,不仅是授权了“黑莓”这个品牌,还得到了黑莓手机的键盘专利的许可证,这个专利旨在做出有着真实触感的QWERTY键盘。但这份OnwardMobile发的声明中,虽然没有提到专利许可,但它确实说了加拿大黑莓参与了设计,这暗示了它签署了类似的专利协议。

无论是加拿大黑莓自己生产的黑莓安卓手机,还是TCL生产的黑莓安卓机,这两家公司都有做出市面上最优秀的全键盘安卓手机的能力。但这两次,消费者并没有表现出极为感兴趣的表现。目前还不知道OnwardMobile这家公司哪来的勇气,认为它能在TCL失败的地方重获成功。所有的这一切都要等到明年这款新手机推出时,该公司会推出啥样的宣传手段,到那时候我们就能了解了。



Like a bad zombie movie sequel, BlackBerry phones are coming back from the dead, a second time. After TCL tried and failed to make a business out of licensing the BlackBerry brand and selling Android phones, a new startup called OnwardMobility sounds like it will pick up essentially the same playbook in 2021.There aren't too many details yet, but OnwardMobility put out a press release and website detailing the new BlackBerry phone plan. The company says it will make "a new 5G BlackBerry Android smartphone with physical keyboard, in the first half of 2021 in North America and Europe." The press release also mentions that "BlackBerry smartphones are known for protecting communications, privacy, and data," so expect lots of encryption. There are also several nods to enterprise customers—really, it all sounds like the same old BlackBerry.BlackBerry-branded phones from BlackBerry died in 2016 when the company quit the handset manufacturing business. BlackBerry stuck with its own in-house OSes for too long while the Android and iOS duopoly took over the world, and the company's sales tanked. It wasn't until 2015 that BlackBerry made its first Android device, the BlackBerry Priv, but by then it was a "bet the company" situation and the Priv flopped. BlackBerry ended up licensing the brand to Chinese company TCL Communication, which went on to produce some shamelessly rebranded slab phones and a few faithful-but-expensive QWERTY bar phones like the BlackBerry KeyOne and the Key2. TCL wasn't any more successful than BlackBerry selling Android phones, and in February 2020, BlackBerry announced that TCL was walking away. The TCL licensing deal actually expires at the end of this month, and BlackBerry already has a new suitor lined up.OnwardMobility's press release says BlackBerry and FIH Mobile will be involved in the design and manufacturing of the new devices, which is a good sign. FIH Mobile is a Foxconn subsidiary. While "Foxconn" is a contract manufacturer that will just build your design, the FIH Mobile wing of Foxconn is a turn-key smartphone operation that does product development and design, manufacturing, and after-sales services and repairs. FIH Mobile currently handles the manufacturing and design for HMD's Nokia phones, which we are huge fans of.When TCL signed its BlackBerry deal, it didn't just license the brand, it also got a license for BlackBerry's keyboard patents, letting it make authentic-feeling QWERTY pads. The press release doesn't outright mention patents, but it does say BlackBerry is involved in the design, suggesting it signed a similar deal.The BlackBerry Android lines from BlackBerry proper and TCL both had the advantage of being basically the only hardware QWERTY Android phones on the market, but twice now consumers have not shown a huge amount of interest in that idea. It's not clear why OnwardMobility thinks it can succeed where TCL failed, but we'll see what the company's sales pitch is like when the phone launches next year.





发表于 2020-10-23 21:00:33 | 显示全部楼层
不知道为什么rim不生产安卓版本的pp。呼声那么高,非要搞个key1 和key2. 两款都第一时间入手了,确实是差强人意,配置差,手感又差,经常卡顿。特别是输入法,老子买这个机子就是为了那键盘去的,结果搞个这键盘体验。期待新的公司能够设计出让人眼前一亮的产品。
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